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Welcome to GunDogsDirect

Lockwood Smocks

BORN IN THE FIELD, MADE IN BRITAIN

This image represents the roots of JL-EQ—my role as a British Army soldier, proudly serving the Crown for over a decade and a half as a support weapons specialist. Alongside my military career, my passion for event riding and equestrian sport has given me a deep connection to the countryside and the demands of outdoor life.


What began as JL-EQ soon evolved into Lockwood: premium British smocks crafted for those who refuse to compromise on performance. The journey started with a mission to address a common problem across the military, country, and equestrian communities: waterproof garments made overseas that failed to perform as promised. Determined to make a change, I set out to create outerwear that is truly British-made, combining durability, functionality, and timeless design to thrive in the toughest conditions.

A JOURNEY OF CRAFT AND PURPOSE

JL-EQ began with a passion for creating innovative, British-made outerwear designed to perform in any environment. This image marks a pivotal moment in my journey—the first-ever sample of my neon camo smock, developed at Grade House in London. This initial design was inspired by a desire to blend practicality with style, tailored for equestrians and those influenced by the raw edge of music culture.

From this first prototype, JL-EQ now Lockwood Premium British Smocks, has grown into a brand that champions British craftsmanship, supporting the economy while serving military, field sports, and outdoor enthusiasts. Each smock tells its own story, rooted in heritage and built for adventure.

A TRIBUTE TO BRITAIN’S HERITAGE

As JL-EQ evolved into Lockwood premium British smocks, I wanted each design to carry a story.

A tribute to the communities and landscapes that inspired them. The first in the series was the Brecon Smock, created with the soldiers I’ve proudly served alongside in mind. Inspired by the rugged terrain of the Brecon Beacons, where resilience and reliability are paramount, this smock embodies the commitment to performance and quality that definesLockwood premium British smocks.

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